• I will bring my own tent and enough beer, mead or cider to pour from 12-6 pm
    (12-2 is VIP Only, 2-6 is General Admission)

  • I will setup inside your tent and I will bring enough beer, mead or cider to pour from 12-6 pm (12-2 is VIP Only, 2-6 is General Admission)

Enough product for 6 hours of sampling
. The first two hours is limited to 500 Early Entry customers. 
Cans, bottles and kegs are fine.
1 to 2 Knowledgeable Staff pouring and managing your booth at all times during the event.
A 10x10 tent with weights or stakes.
Any Marketing and Promotional items that you wish to give away (not required)
Tapping and cooling equipment, tubs, C02 and other necessary equipment
A Dump Bucket for beer samples not consumed (optional)
A Rinse Bucket & water (optional)
Your Branded Merchandise to sell (no prepared food or alcohol sales permitted at the event)

$400 stipend if bringing your own tent or a $350 stipend if using our tent.

10'x20' space on the grounds to set-up your tent or a 10'x12' space inside the Brewers Tent.
Listing on website including logo & link and items being served
Event posters and marketing material to promote the event
Advertising online, local radio, TV and publications
Brewery Stipend (paid 1 week after the festival)
Up to 8, 20# bags of ice. You will receive 8 ice cards which can be exchanged for bags of ice.
4 complimentary Vendor Passes for your staff. 

Free food from all food vendors

You must be set-up and ready to serve by 11:45am.
At least one person must staff your booth at all times from 11:45am to 6pm.
Last Call is at 5:45. You must stop pouring and start breaking down.
You will be able to load inside the park starting at 6pm.
You will check-in from 9-11am.

Please mail or email invoices after July 24th. You will get instructions in your Vendor Kit.
All barrels must be taken with you or picked up by your distributor no later than 7pm on Saturday.

The vendor gate will be closed from 11:45am-6pm. All staff must use the main entrance between these times.
You are responsible for cleaning up your booth. Please make sure no trash or equipment is left behind.

No smoking in tents, there is a designated smoking area near the back of the park.

Terms & Agreements

I have read the rules listed above. I waive and release, Run Strong Madison, Inc, Bacon & Brews, Madison EventsProduction, LLC, the City Of Madison, all Volunteers, Advertisers, Sponsors, their Representatives and Successors, from all claims or liabilities of any kind arising out of my participation in this event though that liability may arise out of negligence or carelessness on the part of the persons named in this waiver. I also understand and agree that this event will occur, rain or shine and there are no refunds for any reason unless the event is cancelled in advance by the organizers. I grant permission to Madison Events, Inc. for the use of my image or likeness in any recording of this event to be used for advertising, marketing or other legal manners of promotion.

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